The Overcooked Entrepreneur

THE BRIEF

The Turkish Kiss is a kiss on both cheeks. It brings people together.

You know what else does?

Food.

And when it’s good, it also brings good times.

It’s not rational. And that’s why you count the memories; not the calories.

It’s a mirror of society.

It’s culture, habit, craving and identity. Because it traces our divergent histories and opens new futures.

Vicky and Arya dream of running their own restaurant. The siblings want to kiss every customer with Turkish delights; turn Bombay dizzy with Turkey’s rich culinary tradition.

And so they round up one ingredient at a time to bring their dream to fruition.

Sometimes the cookie crumbles to powder. Other times it melts in their mouth.

It’s thrilling and trying, this start-up. And it’s bouncy and backbreaking, this business of beginnings.

A high-powered brother-sister duo. A nutty city. A no-piece-of-cake enterprise. A temperamental economic environment. The games they play. The humour in labour!

Let’s see if the Turkish Kiss lingers…

Like they say, you never lose in business. Either you win or you learn.

SMOKE, SIZZLE AND A SPAT

Civic bodies in India are entrusted with a lengthy list of functions. Exasperating citizens is one of them. They’re designed to impede endeavour, enterprise,...

A ROCK AND A HARD PLACE

If anyone ever told you starting a restaurant was about loving food, you got fooled. Starting a restaurant has got nothing to do with...

THE MENU MESS

10 chefs, Mouad, Berk, Naz, Ruslan, Zoltan, Altan, Akara, Rifaat, Pasa and Azra, fresh from Turkey, sit at a roundtable with Vicky and Arya....